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- window.dataLayer = window.dataLayer || [];
- window.dataLayer.push({ ecommerce: null }); // Clear the previous ecommerce object
- window.dataLayer.push({
- event: 'select_item', // name of the event. In this case, it always must be select_item
- ecommerce: {
- items: [{ // an array with a product that was clicked
- item_name: 'MYLES SHORT', // insert an actual product name
- item_id: 'shopify_CA_9850016596268_50662040305964', // insert an actual product ID
- price: '345.00', // insert an actual product price. Number or a string. Don't include currency code
- item_brand: 'Literary Sport', // insert an actual product price
- item_category: 'Bottoms', // insert an actual product top-level category
- item_variant: 'Black / M', // insert an actual product variant
- item_list_name: 'Search results', // insert the name of the list where the product is currently displayed
- item_list_id: 'search_results', // insert the list id where the product is currently displayed
- index: 1, // insert product's position in that list
- quantity: 1 // product quantity. In this case, it will usually be equal to 1
- }]
- }
- });
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