add_to_cart - LS

Jawad_Khan

Jul 12th, 2025 (edited)

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window.dataLayer = window.dataLayer || [];
window.dataLayer.push({ ecommerce: null });
window.dataLayer.push({
event: 'add_to_cart', // name of the event. In this case, it always must be add_to_cart
ecommerce: {
items: [{ // an array with a product (or multiple products) that was added to a cart
item_name: 'MYLES SHORT', // insert an actual product name
item_id: 'shopify_CA_9850016596268_50662040305964', // insert an actual product ID
price: '345.00', // insert an actual product price. Number or a string. Don't include currency code
item_brand: 'Literary Sport', // insert an actual product price
item_category: 'Bottoms', // insert an actual product top-level category
item_variant: 'Black / M', // insert an actual product variant
item_list_name: 'Search results', // if a product is added to cart directly from product list, add the list name here
item_list_id: 'search_results', // if a product is added to cart directly from product list, add the list id here
index: 1, // if a product is added to cart directly from product list, add the position in the list here
quantity: 1 // product quantity of how many products were added to a cart
}]
}
});

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