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- dataLayer.push({ ecommerce: null }); // Clear the previous ecommerce object.
- dataLayer.push({
- event: "view_item_list",
- ecommerce: {
- // EVENT LEVEL DATA OBJECT
- event_details: {
- event_location: "Product Listing", // Same Value as location_id
- timestamp: 1681398559488, // Event Timestamp Milliseconds
- event_id: "1681398559488-488930455" // milliseconds-nanoseconds
- distributor_id: "603054", // Distributor ID
- },
- // USER DATA OBJECT
- user_details: {
- log_state: "Logged In", // User Account Status | Logged In or Logged Out
- user_id: 6718882414758, // User Account ID
- user_type: "Student", // User Type
- // FACEBOOK CAPI (256 Hashed Data)
- user_hashed_data: { },
- // GOOGLE ADS ENHANCED CONVERSION
- enhanced_conversion_data: { }
- },
- // GA4 ITEMS ARRAY
- items: [{
- item_id: "MT2779G", // Product Sku
- item_name: "1/2" Drive Air Impact Wrench - Green", // Product Name
- affiliation: "Digital Store", // Site Segment
- currency: "USD", // Product Currency Code
- coupon: "SUMMER_FUN", // Product Level Coupon/Promo
- discount: 5.00, // Product Level Discount for Sale items
- index: 7, // Product Position in List
- item_brand: "Matco Tools", // Product Brand
- item_category: "Power Tools", // Product Category 1
- item_category2: "Air Tools", // Product Category 2
- item_category3: "Impact Wrenches", // Product Category 3
- item_category4: "1/2" Impact Wrenches", // Product Category 4
- item_category5: undefined, // Product Category 5
- item_variant: "Green" // Product Color (item_category4)
- creative_name: undefined, // Original View / Click Product List Carousel Title - item_carousel_title
- item_list_id: "Product Listing", // Original View / Click Page Type
- item_list_name: "Site Browse", // Site Browse, Product Carousel, Wishlist, or Search Results
- location_id: "Product Detail", // Current Page Type | Event Location
- price: 599.40, // Product Price | Actual Selling Price
- quantity: 2, // Quantity set to 1 or undefined
- }]
- }
- });
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