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- window.dataLayer = window.dataLayer || [];
- window.dataLayer.push({ ecommerce: null }); // Clear previous ecommerce data
- window.dataLayer.push({
- event: "purchase",
- ecommerce: {
- // EVENT LEVEL DATA OBJECT
- event_details: {
- event_id: "136851e7-3dca-46ac-b459-5ff8017d5820", // Unique Event ID
- content_group: "Product Detail", // Page Type
- currency: "EUR", // Currency Code
- value: 14.50 // The monetary value of the event. Set the value to the sum of (price * quantity) for all items in items. Don't include shipping or tax.
- transaction_id: "abc12312" //The unique identifier of a transaction.
- shipping: "3.33" //Shipping cost associated with a transaction.
- tax: "1.11" //Tax cost associated with a transaction.
- coupon: 20% // The coupon name/code associated with the item. Event-level and item-level coupon parameters are independent.
- },
- // USER DATA OBJECT
- user_details: {
- }
- },
- // GA4 ITEMS ARRAY
- items: [{
- item_id: "123abc", // item SKU
- item_name: "Skin Tracking Kit", // Product Name
- affiliation: "Online Store", // Site Segment
- currency: "EUR", // Product Currency Code
- coupon: "SUMMER_SOLUTION", // Product Level Coupon/Promo
- discount: 5.00, // Product Level Discount for Sale items
- index: 0, // Product Position in List
- item_brand: "Mesagona", // Product Brand
- item_category: "", // Shop by Category
- item_category2: "", // Product Category 2
- item_category3: "", // Product Category 3
- item_category4: "", // Product Category 4
- item_category5: "", // Product Category 5
- item_variant: "", // Product Variant
- location_id: "Product Detail", // Current Page Type | Event Location
- price: 14.50, // Product Price | Actual Selling Price
- quantity: 1 // Quantity Added to Cart
- }]
- });
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